Whilst there’s a time and place for using PPC and social ads to drive traffic and build awareness, it can become very costly very quickly. And as you scale, and you need paid ads to work even harder, you end up spending more and more money.
SEO is a much more long-term approach that scales as you do. By focusing on the relevant keywords that your prospects are searching for, you can insert yourself into the conversation and build brand awareness at the perfect moment. This organic traffic is key to sustainable growth.
When it comes to SEO, we focus on one thing: The data. Every decision is guided by it. That means conducting detailed research to figure out exactly what your prospects are searching for, working out which keywords you’re likely to rank for, and then focusing our efforts on those. That gives you the quickest ROI.
Strategy, technical, content and digital PR, we’ll combine these to drive commercial results as quickly as possible for your startup.
We work closely with you to establish the best strategic direction for your startup, to ensure SEO is always aligned with your business goals.
Extensive keyword research is carried out to identify what your ideal customers are searching for when they are looking for your products or services. This thorough research into short and long-tail terms secures highly relevant and valuable traffic to target.
Your competitors offer a wealth of information. Understanding their strategy can give deeper insight into supporting your ongoing growth. This knowledge drives your bespoke strategy to maintain a competitive advantage.
Your business will receive a comprehensive website audit to identify any underlying technical SEO issues. This audit will review your site’s code, technical configuration, site architecture, content, UX and links. An easy to understand audit document outlining key issues is delivered with actionable recommendations and solutions.
A large part of successful SEO is prioritising what is needed to efficiently and effectively improve your website. Whether you need immediate implementation from us or collaboration with your developers – the aim is to achieve the simplest solution for the best results.
Content for SEO includes identifying gaps and producing high-quality and natural content that your site will need to rank highly for your target keywords. Our expertise in creating outstanding content generates high ranking success for your website and builds relationships with your future customers.
Drive profitable customer action with engaging and authoritative content that speaks to your customers across a range of subjects. Ongoing content creation beyond SEO focuses on producing valuable, relevant and consistent content that reaches a specific audience.
Building high quality links continuously is key to SEO growth. Focusing on backlinks supports your business growth which is why it is such a priority within the SEO strategy.
From ideation to production and promotion, we will help you produce captivating content that builds high quality natural backlinks.
When appropriate, our extensive list of influencers and contacts across industries are an invaluable resource to drive natural backlinks for your business.
Whether you are looking for results in the USA, Europe or Australia – our diverse collective experience and success across continents will help your business build links and drive results.
SEO is measured based on clear commercial goals because SEO success means driving a return for your business. Search volume and effective results can take time which is why continuously tracking keyword positions across different devices and worldwide keeps your growth on track at all times.
Get full visibility with weekly reports, monthly presentations and quarterly reviews. Using Data Studio and Slides, you get customised reports that are updated regularly and available 24/7.
When you are building your brand, naming your startup, and creating a presence remember that setting yourself apart from your competitors helps you to get noticed, and adding in a healthy dose of SEO helps you rank on the search engines.
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